This in-person session introduces a conceptual framework for creating and communicating a winning value proposition for public health. The framework acknowledges that value is not intrinsic — it is in the eye of the beholder. Public health leaders must learn what key stakeholders view as valuable and communicate why public health matters through a process of dialogue. By doing so, they can shape their organization's work in ways that will be recognized and rewarded by stakeholders, while helping those stakeholders understand how they benefit. This framework could help address challenges such as the "wrong pocket problem," where beneficiaries fail to recognize how they benefit, as well as chronic underinvestment in public health.
After a brief presentation of the framework, participants will engage in facilitated roundtable discussions grounded in real-world experience. Prompts will invite reflection on where gaps exist across the value cycle, what barriers practitioners encounter when communicating value to stakeholders, and what strategies have worked in translating program success into sustained support. Participants will leave with a practical understanding of the value proposition framework and contribute to shared ideas for its broader application through peer exchange.
Learning Objectives
- Explain how to create, communicate and capture value in ways that support sustainable public health systems.
- Identify the economic benefits of public health and healthy communities.
- Explore ways to incorporate value proposition methods into your work as a strategic leadership tool for public health.
